Masterfoods USA to use Nitro for new Twix campaign
Masterfoods USA has announced that it will use Shanghai-based roster agency Nitro as its agency of record for a new Twix campaign (MW July 14). Grey Worldwide is the incumbent agency for the brand.
Masterfoods USA has announced that it will use Shanghai-based roster agency Nitro as its agency of record for a new Twix campaign (MW July 14). Grey Worldwide is the incumbent agency for the brand.
This week our marketing columnist asks and then answers the most annoying question of them all.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.
The need to deliver growth on a reduced budget is the reality for many marketers but its not just a job of optimising investment. For marketing leaders, it’s also about maintaining motivation and managing expectations.