MOBO fails to strike awards sponsor deal

The Music of Black Origin (MOBO) Awards will run this year without a title sponsor after failing to find a suitable replacement for former partner MasterCard.

The awards, which will be broadcast on October 6, held talks with a number of potential sponsors for the deal (MW April 1). The BBC poached the broadcast rights from Channel 4 in a three-year deal at the beginning of the summer, which was thought to be a boost to the sponsorship value of the competition.

A spokeswoman says the organisation was not able to reach a deal that would complement the MOBO brand. She adds: “We’re looking at this as a way to reclaim the MOBO brand from MasterCard so we can start fresh next year.”

MasterCard has sponsored the MOBO awards since 2000 in a deal worth more than £1m a year. The awards ceremony has become one of the most important events on the UK music scene, and the organisation plans to launch in the Netherlands and France next year.

The awards will have a number of “official suppliers”, including Nicorette, Pomeroy and TNT. The awards will be hosted by Pharrell Williams this year, with performances by Brandy and Jamelia. Leading nominees include Kanye West and Jamelia.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here