Quiet Storm takes on Sci Fi Channel ad brief

The Sci Fi Channel has appointed Quiet Storm to handle an advertising brief, following a three-way pitch.

In the past, the channel has used a range of agencies including The Depot and Farm. The appointment does not affect the status of Rocket, which will continue to handle media planning and buying.

Quiet Storm will be responsible for advertising to promote the UK premières of US reality show Mad Mad House and the third series of Stephen King’s The Dead Zone. Marketing director Eleanor McBrien, who oversaw the pitch (MW July 1) says: “Fun, humour and universal themes are inherent in our programming. The work Quiet Storm will be undertaking will express those values through distinctly quirky marketing communications.”

The Sci Fi Channel was repositioned in April as a mainstream entertainment channel, in a move designed to attract a wider audience – in particular more women. It has also changed its marketing strategy: it now promotes individual shows in general entertainment magazines, rather than advertising its own brand in science-fiction titles.

The Sci Fi Channel has appointed former Jazz FM sponsorship and promotions manager Michael Holt as brand solutions manager. He will report to head of brand solutions Elizabeth Sheard and will be responsible for boosting revenue from non-spot creative sources.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here