Tourism Ireland shortlists agencies for its global and creative media business

Tourism Ireland has shortlisted the following agencies to pitch for its global creative and media business: J Walter Thompson and MindShare; Young & Rubicam and MindShare; Euro RSCG and Media Planning Group; and incumbents McCann Erickson and Universal McCann.The account is worth £34m over three years.

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Food for thought for manufacturers

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The Brainjuicer studies (Factfile, MW August 12) raise interesting insights into attitudes towards obesity. When respondents to the second survey were asked to rate ideas, “the most popular involved a shake up of the food industry.” It seems illogical to then conclude that the message for food manufacturers is they could do themselves a lot […]

Ad negatives to Sky Plus launch

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Despite the predictable hullabaloo preceding their launch, the arrival of two more entertainment channels this autumn is likely to elicit – at best – muted enthusiasm from television advertisers. After all, there are so many of them already, aren’t there? And in any case, despite their distinguished pedigree – premium media brands don’t come more blue-chip […]