Direct marketing agency Entire has been retained by Tourism Ireland to handle its direct marketing in England, Scotland and Wales for the next three years. The agency pitched against Liquid Communications, HHM and DLKW Dialogue and will create and implement at least four campaigns a year for the joint venture tourism body, which represents both […]
Lever Fabergé is looking at introducing the global “Dirt Is Good” ad campaign for its UK Persil brand.
The toy company Hornby has appointed Simon Jeffery as group marketing director to spearhead its expansion into Europe and the US. The role is new and Jeffery will report directly to chief executive Frank Martin. Until now, Martin has overseen marketing at Hornby. Jeffery moves from LucasArts, the interactive division of Lucasfilm in the US, […]
National Lottery operator Camelot has been forced to abandon the “Be Lucky” strapline, after rival Littlewoods Gaming launched its own ad campaign using the same slogan (MW last week). Camelot now plans to use one of several alternative straplines that are being developed by roster agency Abbott Mead Vickers.BBDO to front its &£12m “Lady Luck”-themed […]
Household cleaning giant Reckitt Benckiser is to launch a brand of general cleaning products called Cillit Bang in the UK, taking on arch-rival SC Johnson’s Mr Muscle. The launch will be backed by a &£5m television ad campaign, which will break at the beginning of November. J Walter Thompson and Euro RSCG are Reckitt Benckiser’s […]
While the nation weeps, left forlorn by the departure of this summer’s Big Brother freakshow, spare a thought for the ghosts of BB’s past. Alex Sibley, for instance, the hygiene-obsessed pretty boy from BB series three, is now reduced to hanging out with Scots ad agencies in the hope of being asked to photocopy expenses […]
Drambuie marketing director Patrick Venning has left the company without a job to go to. His departure comes a month after he appointed Soul to the Drambuie Liqueur global ad account, following a three-way pitch against HHCL/Red Cell and incumbent Burkitt DDB. He has been replaced by the drinks company’s international marketing manager, Caroline Sutcliffe. […]
M&C Saatchi is tipped to win the advertising account for De Beers LV, the diamond brand’s retail venture with LVMH (MW July 15).
Arsenal Football Club has extended its shirt sponsorship deal with mobile phone giant O2 until 2006. The new deal is thought to be worth about £3m a year.
Wyeth Consumer Healthcare has appointed DDB London to handle its £6m advertising business.
The Department of Trade and Industry has appointed WWAV Rapp Collins to its new integrated firework safety campaign following a three-way pitch.The ‘Don’t let one night last a lifetime’ campaign will run for three weeks prior to and over the weekend immediately after Bonfire Night.
COI Communciations is launching the website radiobank.co.uk
BSkyB’s betting and gaming business SkyBet has poached Ladbrokes marketer Simon Miller to be its marketing director. Miller, who has held the position of head of international marketing for online gaming at Ladbrokes since January 2002, will join SkyBet later this month to oversee the largest push behind the gaming brand to date. Earlier this […]
Premium TV, Europe’s largest digital sports publisher, has promoted former advertising and sponsorship director Bryan Winning to head a newly established business development unit. Winning has been given the brief of exploiting assets belonging to football clubs, broadcasters, brands and content owners across a range of platforms, including mobile services and digital television. Premium TV […]
Mediaguardian.co.uk is to link up with Microsoft to create a microsite targeting the marketing community and allowing marketers to talk to experts in real time. The site, called The Pressures of Marketing, launches this week and runs for ten weeks. Microsoft will use it to promote its Microsoft Office products, including the Live Meeting online […]