Month: August 2004

Ikea boss in agency move

Marketing Week

Ikea’s top marketer in the UK, Anders Danielsson, is leaving to head global communications strategy at the furniture retailer’s own newly created in-house agency. He will be replaced by Peter Jelkeby, former UK sales manager and currently store manager of Ikea at the Lakeside shopping centre in Thurrock. Danielsson will join the in-house agency Ikea […]

Million-2-1 starts hunt as ex-Camelot chief moves in

Marketing Week

Gaming company Million-2-1 is searching for a media buying and planning agency for its £1m account. The company has appointed Ian Milligan, former sales and marketing director of Camelot, as its commercial director. Milligan will oversee the hunt for the agency and says he expects to make a decision by the end of September. Iris […]

CHI wins Heart account

Marketing Week

Clemmow Hornby Inge has won the £3m account for Chrysalis-owned radio brand Heart. The agency will work on a major relaunch of the brand that aims to push it ahead of rival Capital Radio Group.

Quiet Storm takes on Sci Fi Channel ad brief

Marketing Week

The Sci Fi Channel has appointed Quiet Storm to handle an advertising brief, following a three-way pitch. In the past, the channel has used a range of agencies including The Depot and Farm. The appointment does not affect the status of Rocket, which will continue to handle media planning and buying. Quiet Storm will be […]

Conservative Future appoints The Feel Agency

Marketing Week

The Feel Agency has been appointed by the Conservative Future, formerly the Young Conservatives, to handle brand image, awareness and recruitment.The agency was appointed without a pitch.The main advertising account for the Tory student wing is handled by the Immediate Sales Company.

NLP speaks volumes, clearly

Marketing Week

David Benady presented an interesting article on the effectiveness of NLP, while (rightly) sceptical of the extravagant claims of some trainers and practitioners (MW August 12). He queries “typical NLP research-speak” which is not, as he implies, the result of pseudo-scientific studies to generate statistical support for NLP. Many of the more extravagant claims for […]

The Hallmark Channel…

Marketing Week

The Hallmark Channel is to launch an advertising campaign to push its double bill of police dramas Law & Order: Special Victims Unit and Law & Order: Criminal Intent. The campaign includes a television ad which features an unidentified man returning home to his apartment block, locking himself in his room and settling himself down […]

Golden Vale plans £3m snack launch

Marketing Week

Golden Vale, the snacks company owned by Kerry Foods, is launching a range of premium snacks called Brunchettas aimed at the convenience market. The launch will be supported by a &£3m marketing package, including television. The range, which is due in stores next month, is aimed at the premium end of the adult snacking market. […]

F1 team to go ‘Tobacco Free’

Marketing Week

The BMW Williams Formula One (F1) racing team is to run a car in next weekend’s Belgium Grand Prix featuring the logo “Tobacco Free” to highlight its independence from tobacco sponsorship. The move will also stress the fact that the Belgian Grand Prix was threatened with cancellation this year after the Belgian Health Ministry banned […]