Lloyds TSB has poached Anita Hockin, director of marketing and direct sales at internet service provider Affinity Internet Holdings, as its head of marketing for internet banking. Hockin will report to Matthew Timms, who was appointed to head the banking group’s internet division in February this year. Hockin was in charge of Affinity’s Breathe.com portal […]
The Union has created its first television campaign for furniture retailer Sterling Furniture. The ads feature Scottish sports commentator Dougie Donnelly in a series of spoof film scenarios.
Tesco is to support the launch of its autumn range of Cherokee clothing with two television ads featuring a group of people dancing in the choreographed style made famous by Seventies dancers Pan’s People. Their perfectly timed routine, danced to the classic Mama Cass track ‘It’s getting better’, descends into chaos as the dancers bump […]
Gillette is to sponsor the Rugby Football Union and Zurich Rugby Premiership in a multi-million pound, two-year deal. It also has the option of a two-year extension.
Future Network has bought two titles, PC Zone and Computer & Video Games, from rival Dennis Publishing in a £2.
Discovery Health has signed up Heinz infant milk brand Farley’s to sponsor a series called Baby Talk for 12 weeks. It will also sponsor Pregnancy Week in September.
EMAP Advertising is offering to subsidise ad campaigns for retailers of DAB digital radios in a bid to boost sales. It will pay half of the total cost of an advertising campaign specifically promoting the radios across its digital stations.
Richmond Foods, the ice cream manufacturer, is seeking an advertising agency ahead of a relaunch of its portfolio of Nestlé ice cream brands. The company is known to be keen to exploit the Nestlé brand as well as the sub-brands. The Nestlé range includes a range of well-known products including children’s brands Fab and Zoom […]
Although marketers tend to have a great deal of confidence in their communications skills, they often end up using jargon that alienates consumers and colleagues. Fortunately, there are plenty of resources available for training them out of it
Belgian brewing giant Interbrew has teamed up with electrical retailer Philips Electronics to launch a draught-beer dispenser aimed at the home market. Called PerfectDraft, the global launch will include a new appliance with a tap handle, an internal cooling system and a pump, which claims to keep beer at a constant temperature of 3ºC. It […]
Carnival Corporation-owned P&O Cruises and sister brands Princess Cruises and Ocean Village are the first advertisers to sign up to a new CD-ROM-based golf course guide due to be launched this autumn. The guide, Virtual Caddy, takes golfers on a hole-by-hole tour round individual courses. A dozen clubs have committed, including Wentworth in Surrey, with […]
Tesco Mobile is expanding its range of handsets and introducing a new tariff that will cut the price of calls.
Government Olympics chief Derek Wyatt MP has called for the London 2012 bid to step up its public marketing campaign, following Team GB’s success in Athens. Wyatt, who is chairman of the Parliamentary all-party Olympic group, says that the team has been too quiet in drumming up support for the Olympic Games in London so […]
Tussauds Group has lured former Holsten marketer Andy Edge to be its first group sales and marketing director for theme parks. It has been reported that Edge was going to premium chocolate manufacturer Lindt as its chief marketer. However, he has been working as a marketing consultant at Tussauds Group since quitting Holsten last June […]
Royal Bank of Scotland (RBS) has appointed Clemmow Hornby Inge (CHI) to handle the advertising of its new UK mortgage consumer brand First Active. The advertising, which will be launched at the end of this year, will be backed by a media spend of about &£12m. Jayne-Anne Gadhia, who is the managing director of RBS’s […]