The Baby Feeding Law Group (BFLG) has called for advertising and marketing codes to be changed to prevent baby-food manufacturers promoting breast-milk substitutes to the general public. It follows an Early Day Motion, tabled in May, that called upon the Government to introduce legislation on baby-milk marketing (MW May 13). BFLG is highlighting cases – […]
Real, the women’s fortnightly magazine, has been sold by H Bauer to Essex-based Essential Publishing.
Wanadoo has slashed the price of its 1 Megabits per second (Mbps) broadband service to only &£17.99 – less than two weeks after the internet service provider was hauled over the coals by the Advertising Standards Authority for claims that its 512 Kilobits per second (Kbps) service, which it was selling for the same price, […]
Midlands-based airline bmi has signed up to become the official airline of Premier League champions Arsenal. The deal gives the airline the right to use the club’s logo, name, trademark and imagery across all bmi marketing materials and also allows access to Arsenal’s supporter database. Bmi claims that the deal, for an undisclosed sum, is […]
Lever Fabergé is way out in front in the household cleaning sector, but Reckitt Benckiser is hoping to see off SC Johnson to take a tightly contended second place. Daniel Thomas reports
Video Island and ScreenSelect, the online DVD rental services, are to merge, in advance of the expected launch in the UK of US market leader Netflix. Together, the two UK firms will ship 300,000 items in September, and claim that figure should triple in the next 12 months.
George Pitcher (MW August 12) reviews some of the key issues affecting commercial aviation – and the budget sector in particular. Looking at the economics of aviation marketing another significant trend is apparent: the shift in emphasis from demand satisfaction to demand generation. Pitcher identifies rising costs as one factor contributing to the belief that […]
The holiday industry has been having a horrible year and the suffering has been shared among high street and online operators.
Tesco is to support the launch of its autumn range of Cherokee clothing with two television ads featuring a group of people dancing in the choreographed style made famous by Seventies dancers Pan’s People. Their perfectly timed routine, danced to the classic Mama Cass track ‘It’s getting better’, descends into chaos as the dancers bump […]
MSN UK has promoted Chris Ward, formerly commercial director, to deputy director. Ward is running MSN UK while UK director Gillian Kent is on maternity leave. Ward’s functions will be taken over by Michael Steckler, formerly head of client sales, who is being promoted to head of agency sales. However, an MSN UK spokeswoman claims […]
…Future Publishing, its publishing arm, is launching a monthly title called Hair Style & Beauty on September 9 aimed at 20- to 40-year-old women. It will be priced at &£2.70.
The Daily Telegraph has become Tate Modern’s autumn media partner, with a sponsorship deal starting on October 6. The newspaper will feature Tate Modern exhibitions in its daily arts pages and run in-paper promotions and competitions.
EMAP Advertising is offering to subsidise ad campaigns for retailers of DAB digital radios in a bid to boost sales. It will pay half of the total cost of an advertising campaign specifically promoting the radios across its digital stations.
Carnival Corporation-owned P&O Cruises and sister brands Princess Cruises and Ocean Village are the first advertisers to sign up to a new CD-ROM-based golf course guide due to be launched this autumn. The guide, Virtual Caddy, takes golfers on a hole-by-hole tour round individual courses. A dozen clubs have committed, including Wentworth in Surrey, with […]
Direct Line has shortlisted Clemmow Hornby Inge and M&C Saatchi for its ad account, despite the latter being a roster agency for the AA, a rival brand.