Month: September 2004

Argos plans contents and car insurance

Argos is to begin selling car and household insurance in its stores for the first time as part of a revamp of its portfolio. The car insurance goes on sale at the beginning of October, and will offer cheaper rates to women drivers in particular. Policy benefits include a “like for like” courtesy car in […]

Honda’s Zip TV ad gives viewers chance to star

Honda is launching a ground-breaking viewer-participation interactive television (iTV) ad, which allows viewers to record their own comments for later broadcast. It is based on Weiden & Kennedy’s “Hate something, change something” TV ad for Honda Diesel, and will run on the Zip TV advertising channel. Viewers will be able to record their own comments […]

Madien reports profits increase

Maiden has reported a 75 per cent increase in first-half pre-tax profits, before amortisation, to £2.1m. Group revenues rose by 11 per cent, to £46m. However, the company still registered a small loss of £200,000, compared with the £1.9m lost in the same period in 2003…

Following the leaders

Unlike early adopters, ‘leading adopters’ will not buy new products merely to be first to own them. They will only purchase if a new product offers a genuine benefit. This makes them extremely useful to researchers, says Alicia Clegg

CNBC stikes sponsorship deal with Cisco Systems

CNBC Europe has struck a deal with Cisco Systems for Cisco to sponsor its video wall. It is the first time the pan-European business and financial television network has allowed its 21-screen video wall to be sponsored.

Avon bids to take a slice of male grooming with men’s catalogue

Cosmetics company Avon is to tap into the nascent male grooming market with the global launch of its first catalogue aimed at men. The traditionally female- oriented company will launch the “M” brochure in the US next month and will roll the products out worldwide from next year, including the UK. The catalogue will carry […]

Corporate edge promotes Wood

Corporate Edge has promoted Chris Wood from chief executive to executive chairman alongside founder Creenagh Lodge. Simon Lake, previously managing director of the communications division, becomes chief executive.

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