PHD wins £4m Yell TV buying account

Yell has moved its £4m television buying business from The Allmond Partnership to PHD.

Yell has moved its &£4m television buying business from The Allmond Partnership to PHD.

Head of consumer communications John Hayward made the decision to move the business. PHD will handle all of Yell’s off-line media planning and buying. Yell’s online and creative accounts, held by i-level and Abbott Mead Vickers BBDO respectively, will not be affected.

Yell, which owns Yellow Pages, said it wanted to “consolidate” its media planning and buying into one agency. It denied suggestions that the review was triggered by a conflict of interests caused by The Allmond Partnership’s working with British Telecom. BT recently relaunched The Phone Book, which now carries a classified section. This makes it a direct competitor to Yellow Pages.

A Yell spokesman says the review was not put out to tender because of the “well-established relationship” between the company and PHD.

The Allmond Partnership and PHD negotiated the deal, which saw Yellow Pages sponsor ITV1 flop The Block. The programme was moved from its primetime slot because of poor viewing figures.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here