Royal Mail has paid out more than £50m in compensation after failing to meet any of its 15 performance targets.
Royal Mail has paid out more than &£50m in compensation after failing to meet any of its 15 performance targets. Between April and June, just 88.3 per cent of first-class letters were delivered the next day, against a target of 92.5 per cent.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.
Chief brand officer Ije Nkoworie, who takes over as CEO next year, says marketing can get distracted by trends and risk preventing customers discovering product.
Rather than only prioritising training for their teams, marketing leaders should carve out time for learning and rethink what ‘upskilling’ really means.