Talk radio station
Channel 4 and radio broadcast UBC Media are understood to be looking at launching a talk radio station using the national digital licence for UBC-owned station, OneWord.
Channel 4 and radio broadcast UBC Media are understood to be looking at launching a talk radio station using the national digital licence for UBC-owned station, OneWord.
Reckitt Benckiser (RB) has appointed pharmaceutical company Wyeth’s former marketing director Mark Cooper to lead the global strategy of its Gaviscon brand. In his new role as global category marketing manager, he will report to global category director Anand Sharma. Cooper left Anadin-manufacturer Wyeth in March in the middle of a review of the company’s […]
Financial Times managing director Zach Leonard is leaving to take a senior role at wireless internet company The Cloud. Leonard was appointed FT managing director for Europe, the Middle East and Africa in July last year (MW July 17, 2003). He joins The Cloud as chief operating officer in the autumn. He began his FT […]
Reebok and Coors Fine Light Beer will be joint sponsors of ITV’s coverage of Super Bowl and the National Football League (NFL) play-offs early next year. ITV’s three-year deal with NFL begins with weekly coverage of the play-offs next January.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.