You want the moon on a… cushion?

In the old days, when the Diary was roping steers on a Texas dude ranch, life was simple: the only things that got branded were the cows’ rears. These days, it seems that everything and anything can be branded – so much so that things have come full circle, from branded backsides on the range to a branded range of backsides. More or less, anyhow. A company called Practical Promotions has played its rump card: the Pocket Seat, an inflatable cushion for outdoor events. To help crack the market – because no one wants their product to bum – New Brand Vision sent out this rather fetching sample. And who put their arse to the glass? None other than NBV chairman Ben Harris. The agency’s dedication obviously runs from top to bottom…

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