You want the moon on a… cushion?

In the old days, when the Diary was roping steers on a Texas dude ranch, life was simple: the only things that got branded were the cows’ rears. These days, it seems that everything and anything can be branded – so much so that things have come full circle, from branded backsides on the range to a branded range of backsides. More or less, anyhow. A company called Practical Promotions has played its rump card: the Pocket Seat, an inflatable cushion for outdoor events. To help crack the market – because no one wants their product to bum – New Brand Vision sent out this rather fetching sample. And who put their arse to the glass? None other than NBV chairman Ben Harris. The agency’s dedication obviously runs from top to bottom…

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here