Asda tests in-store plasma screens
Asda is to test in-store plasma screens that will carry promotional messages about its own products as well as tailor-made advertising from third parties.
Asda is to test in-store plasma screens that will carry promotional messages about its own products as well as tailor-made advertising from third parties.
Due to an unfortunate mix up on our part, Marketing Week was given the wrong information regarding Gambling.com’s relaunch. Contrary to what your journalist was told, Gambling.com does still accept forms of traditional online advertising such as banners, text links, sponsorship and pop-ups. Lyceum Media Press Team London E-mail address for letters: mw.editorial@centaur.co.uk Please include […]
Nutrinnovator, the food manufacturer, will launch its low-sugar Altu Black premium cola on September 15 in London, as predicted in Marketing Week (MW July 1). The cola will be available in a 250ml can and will cost 69p.
JD Wetherspoon, the pub chain, has reported a four per cent fall in pre-tax profits to £54m for the year ending July 25. The chain has also scotched rumours of a management buy-out and instead hinted at acquisition plans.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?