Asda tests in-store plasma screens
Asda is to test in-store plasma screens that will carry promotional messages about its own products as well as tailor-made advertising from third parties.
Asda is to test in-store plasma screens that will carry promotional messages about its own products as well as tailor-made advertising from third parties.
Due to an unfortunate mix up on our part, Marketing Week was given the wrong information regarding Gambling.com’s relaunch. Contrary to what your journalist was told, Gambling.com does still accept forms of traditional online advertising such as banners, text links, sponsorship and pop-ups. Lyceum Media Press Team London E-mail address for letters: mw.editorial@centaur.co.uk Please include […]
Nutrinnovator, the food manufacturer, will launch its low-sugar Altu Black premium cola on September 15 in London, as predicted in Marketing Week (MW July 1). The cola will be available in a 250ml can and will cost 69p.
JD Wetherspoon, the pub chain, has reported a four per cent fall in pre-tax profits to £54m for the year ending July 25. The chain has also scotched rumours of a management buy-out and instead hinted at acquisition plans.
Puma’s leadership team has been waiting for the moment the brand would “invest differently” in marketing, something top marketer Richard Teyssier is confident it is doing with new teams, fewer activations and bigger brand investment.
The average tenure for a CMO at the US’s top 100 advertisers fell again in 2023 to 3.1 years, or 37 months.
Morrisons is trialling the personalised, AI-powered initiative, which rewards shoppers for purchasing particular brands they select from a list, something it says will provide value for both the consumer and brands.
Newly appointed chief brand officer Ije Nwokorie will take over as CEO next year.