Corgi has shaken up its senior management team with three appointments to spearhead the toy manufacturer’s development plans. The move follows the departure of chief executive Chris Guest in March.
The toy company has appointed former Warner Bros UK marketer David Wootliff as its marketing director responsible for toys, stationery and gifts.
Wootliff replaces Lisa Thompson, who joined Management Science Corporation earlier this year (MW March 4). Marketing manager Alex McLeod stepped into the role in the interim.
Corgi has also appointed Hasbro International president George Volanakis as its chief executive and president, to replace Guest. David Turner assumes the newly created role of managing director, which was previously part of Guest’s responsibilities. Turner was managing director of Tyco UK until it was sold to Mattel in 1997. Since then he has been running his own business consultancy.
Turner says: “We want to leverage the strengths of the brand in existing and new markets and achieve substantial growth over the next few years.”
Corgi specialises in die-cast collectibles and is best known for its James Bond model cars. One of the latest additions to its range is a model of the Aston Martin Vanquish, which was featured in the film Die Another Day.