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Egg marketing director leaves

Marketing Week

Egg marketing director Jerry Toher is leaving to join Royal Bank of Scotland-owned financial services brand Mint. Toher took over from Patrick Muir earlier this year. Egg says it has no plans to replace him.

Call centres do put quality first

Marketing Week

I take issue with Robert Dwek’s assertion that within UK call centres, quantity is “taking precedence over quality” (MW last week) and feel he does the industry a great injustice by tarring all suppliers with the same brush. Yes, there are some high- profile organisations that operate on a high-volume basis from outside the UK, […]