Kelly Holmes tipped to front London 2012 Olympic bid
London 2012 is in talks about using athlete Kelly Holmes to front its Olympic bid.
London 2012 is in talks about using athlete Kelly Holmes to front its Olympic bid.
Lowe has developed a humorous campaign for Tesco that focuses on a new price-cutting push at the supermarket. It does not feature brand icon Dotty, but Tesco maintains it is not retiring the long-running character, played by Prunella Scales.
Luxury cosmetics brand Shiseido UK has appointed Nicola Stott as sales and marketing director after its merger with sister brand, Décleor UK. She joins from luxury spa brand Elemis, where she was sales director. The merged entity will be overseen by Décleor UK managing director David Lieber, who has been promoted to a group managing […]
Video Networks is launching a handset for children that restricts viewing to what is suitable for children on its video-on-demand and broadcast television service Home Choice. The MiniMote handset has been developed to meet the concerns of parents worried about their children gaining access to unsuitable content through multi-channel TV. The device has been designed […]
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?