The Mobile Data Association has upped its forecast for the total number of text messages to be sent during 2004 from 23 billion to 25 billion. The change follows strong growth in the first half of the year, with 15 billion texts sent in the year to August.
The rules of content marketing are evolving faster than ever – here’s why.
Unilever is aiming to grow its brands through innovation that “scale and build categories”, rather than simply delivering “new news”.
Sainsbury’s reported higher than expected profit growth and increased optimism for its Nectar loyalty proposition, which it says is strengthening its retail media offer.
The sixth CX50 list of the UK’s top 50 customer experience professionals reveals the key trends in a complex and highly regulated sector.