Scottish Widows appoints pensions marketing chief

Scottish Widows has promoted Robert Wyllie to the new position of marketing director of corporate pensions as part of its marketing department restructure.

Wyllie has worked for Scottish Widows for 18 years, most recently as intermediary and partnerships director. He is being replaced by Richard Anderson who, under the new title of project director, will oversee the distribution strategy.

The company has also appointed Terry Walker as interim marketing director for retirement products, and savings and investments. Scottish Widows is seeking a permanent marketing director for the two product areas, and a permanent brand and customer director. Walker previously worked at specialist insurer Unum, and before that, at HSBC for 15 years.

Scottish Widows managing director, marketing and distribution Nathan Moss initiated the restructure after the resignation of Scottish Widows marketing director Peter Jordan, who decided to return to university after little more than a year in the job (MW July 15). Jordan’s duties will be shared by a team of five marketing directors.

Robert Rees – the former Duo, Campbell and Orange marketer – is interim customer and brand director, overseeing Scottish Widows’ &£5m ad budget. The account has been with Citigate Albert Frank for 15 years. The company poached Nick Kirwan from Abbey to become marketing director for protection products. Scottish Widows is owned by Lloyds TSB.

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