Viacom outdoor wins rail ad business from Maiden

Viacom Outdoor has won the national rail advertising business for First Group from rival Maiden Outdoor. The deal is worth &£9m over five years and includes ScotRail, the TransPennine Express and FGW Link, with commuter stations Oxford and Slough. It has also won the First Great Western contract for London Paddington, Reading and Cardiff – but will not take over until 2006.

Recommended