Vodafone has added Bartle Bogle Hegarty to its global advertising roster.
Vodafone has added Bartle Bogle Hegarty to its global advertising roster. Wieden & Kennedy Amsterdam is currently Vodafone’s lead creative agency. The move does not affect J Walter Thompson, which implements international campaigns in local markets.
Wise has driven much of its growth to date through word of mouth, but having evolved its proposition, the international banking platform believes now is the time to launch its first global brand campaign as it looks to build awareness.
Some CMOs are “selfish” staying in their posts too long and not letting others progress, suggests Asahi CMO Grant McKenzie.
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.