Young & Rubicam dropped from Kraft Foods roster

Young & Rubicam has been dropped from the Kraft Foods roster following a global realignment of the company’s advertising business.

Young & Rubicam has been dropped from the Kraft Foods roster following a global realignment of the company’s advertising business. Kraft has given the European confectionery account to Ogilvy & Mather, while J Walter Thompson has taken on its coffee and cheese brands in Italy and Spain. The realignment does not affect the Terry’s brand, which is handled by DDB London.