It’s time for readers to make their marque

What makes a good company logo? Being instantly recognisable? Having striking colours that stand out from the crowd? A memorable tagline? All these factors have their place, but the most important single attribute of a logo is, quite obviously, that it can be replicated using the most basic office equipment.

The Diary has photographic evidence of this: pictured is the Atari logo, made out of nothing more than Post-it notes. And that convincing HSBC symbol? Created using an envelope and a red pencil.

The Diary would, therefore, like to lay down a challenge to readers. The best brand logo sent to, made using whatever stationery you find on your desk (so apples with bites out of them and the like will be disqualified immediately) will win a half- bottle of Bollinger champagne, a deck of cards and a kaleidoscope, as well as a lovely Aquascutum calendar-cum-photo frame. Entries should be marked “Diary Competition”. So what are you waiting for? Get your creative juices flowing.

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