Jaguar’s Formula One team is to rebrand under the blue oval of Jaguar’s owners Ford for next season. Ford rebranded the team to Jaguar in 2000 and is currently reviewing its commitment to next year’s World Rally Championship.
Analysing £1.8bn of media investments across the UK, a post-Covid/Brexit advertising effectiveness study found profitability varies greatly by media, with TV the greatest driver of overall profit volume.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.
