JWT in US lands Vaseline account
…JWT in the US has been handed Unilever’s $21m (£11.6m) Vaseline advertising account. The incumbent was McCann Erickson. No agency changes are expected in the UK.
…JWT in the US has been handed Unilever’s $21m (£11.6m) Vaseline advertising account. The incumbent was McCann Erickson. No agency changes are expected in the UK.
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
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