UKTV is to launch a brand film that will demonstrate the breadth of content across its network. The animated film, featuring the voices of well-known personalities, will run on all UKTV’s nine channels and has been written and produced by BBC Broadcast.
From setting the vision in a hybrid world to learning to play for “club and country”, marketers discuss the nuances of management.
As “greenshoots” of economic recovery appear, marketers are shifting focus to promotions, events and direct marketing, according to the latest IPA Bellwether report.
Saga cut marketing spend by £4.2m in 2024, pausing investment in some areas of its insurance business in a challenged market.