Vallance Carruthers Coleman Priest tipped to win Dyson account
Vallance Carruthers Coleman Priest is tipped to win the £4m UK advertising account for vacuum cleaner and white goods brand Dyson.
Vallance Carruthers Coleman Priest is tipped to win the £4m UK advertising account for vacuum cleaner and white goods brand Dyson.
Saga cut marketing spend by £4.2m in 2024, pausing investment in some areas of its insurance business in a challenged market.
Despite revenues falling 18% year-over-year in the six months to March, Asos’s CEO insists the retailer is “delivering” against its turnaround plan.
Puma’s leadership team has been waiting for the moment the brand would “invest differently” in marketing, something top marketer Richard Teyssier is confident it is doing with new teams, fewer activations and bigger brand investment.
The average tenure for a CMO at the US’s top 100 advertisers fell again in 2023 to 3.1 years, or 37 months.