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Penta Water appoints Red Bull brand agency

Marketing Week

Penta Water, the premium-priced bottled water sported as a fashion accessory by models and popstars, has signed up the branding agency behind Red Bull’s success to develop a more mainstream positioning. Brand development agency Large, Smith & Walford was responsible for reviving Red Bull in 1995 after the energy drink performed poorly on its launch. […]

McCain in major extension with desserts

Marketing Week

McCain Foods, the frozen food brand, is planning a major extension of its portfolio with the launch of its first range of frozen desserts. The move is a major departure for the brand, which is traditionally known for its chips and savoury products. The dessert range includes muffins and doughnuts with a chocolate dipping sauce, […]

Royal Philips Electronics set to rebrand

Marketing Week

Royal Philips Electronics is repositioning as a lifestyle and healthcare brand with a e80m (&£54m) campaign using the new strapline ‘Sense and Simplicity’. It has scrapped the ‘Let’s Make Things Better’ tagline that it has been using for the past decade.