Vodafone to axe 200 jobs
Vodafone is to axe 200 jobs as part of a three-year ‘reorganisation programme’.
Vodafone is to axe 200 jobs as part of a three-year ‘reorganisation programme’. The job cuts will affect the marketing department.
Vodafone is to axe 200 jobs as part of a three-year ‘reorganisation programme’.
Vodafone is to axe 200 jobs as part of a three-year ‘reorganisation programme’. The job cuts will affect the marketing department.
Penta Water, the premium-priced bottled water sported as a fashion accessory by models and popstars, has signed up the branding agency behind Red Bull’s success to develop a more mainstream positioning. Brand development agency Large, Smith & Walford was responsible for reviving Red Bull in 1995 after the energy drink performed poorly on its launch. […]
McCain Foods, the frozen food brand, is planning a major extension of its portfolio with the launch of its first range of frozen desserts. The move is a major departure for the brand, which is traditionally known for its chips and savoury products. The dessert range includes muffins and doughnuts with a chocolate dipping sauce, […]
Royal Philips Electronics is repositioning as a lifestyle and healthcare brand with a e80m (&£54m) campaign using the new strapline ‘Sense and Simplicity’. It has scrapped the ‘Let’s Make Things Better’ tagline that it has been using for the past decade.
If authenticity comes from within, marketers should free themselves from expectations and identify the difference between competencies and skills.
Having created a new category, functional juice shot brand Moju, first had to educate consumers about the product before turning its attention to brand.
While changing jobs frequently may be good for career development, what are the unintended consequences for brand building?
From the persistent data skills gap to rampant restructuring, the Marketing Week Career & Salary Survey reveals how teams are evolving in 2024.