Vodafone to axe 200 jobs
Vodafone is to axe 200 jobs as part of a three-year ‘reorganisation programme’.
Vodafone is to axe 200 jobs as part of a three-year ‘reorganisation programme’. The job cuts will affect the marketing department.
Vodafone is to axe 200 jobs as part of a three-year ‘reorganisation programme’.
Vodafone is to axe 200 jobs as part of a three-year ‘reorganisation programme’. The job cuts will affect the marketing department.
Penta Water, the premium-priced bottled water sported as a fashion accessory by models and popstars, has signed up the branding agency behind Red Bull’s success to develop a more mainstream positioning. Brand development agency Large, Smith & Walford was responsible for reviving Red Bull in 1995 after the energy drink performed poorly on its launch. […]
McCain Foods, the frozen food brand, is planning a major extension of its portfolio with the launch of its first range of frozen desserts. The move is a major departure for the brand, which is traditionally known for its chips and savoury products. The dessert range includes muffins and doughnuts with a chocolate dipping sauce, […]
Royal Philips Electronics is repositioning as a lifestyle and healthcare brand with a e80m (&£54m) campaign using the new strapline ‘Sense and Simplicity’. It has scrapped the ‘Let’s Make Things Better’ tagline that it has been using for the past decade.
Allwyn took over the National Lottery licence from Camelot in February and is aiming to inject some “magic” into the Lottery’s individual games to recruit new and lapsed players.
This week our marketing columnist asks and then answers the most annoying question of them all.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.