WFCA Integrated has been appointed to create a press campaign by premium watch brand Accurist. The campaign will run across the men’s press in October, promoting two new designs that are part of Accurist’s limited-edition range of Greenwich Commemorative watches. Accurist has a long association with The Royal Observatory at Greenwich, starting in 1993 when Accurist provided it with an atomic clock, which officially measures time for the world. The watchmaker also started the countdown to the Millennium by providing the observatory with a satellite-controlled clock. The two new watches, called Constellation and The Grand Complication, are aimed at upmarket professional men who want to upgrade their existing watch. The campaign’s planning and buying is through Manning Gottlieb OMD.