IF future hangs in the balance as HBOS savings chief parachutes in

The future of Intelligent Finance (IF) looks shaky after the internet and phone bank stalled its marketing plans and called in marketing consultants.

IF owner Halifax Bank of Scotland (HBOS) has parachuted in Halifax head of savings Nick Robinson to take up the new position of IF managing director. Industry insiders are speculating that Robinson has been brought in to sort out the future direction of the company. Rumours that IF could be reduced to a sub-brand for the internet services of HBOS have been denied by IF.

Chief executive Grenville Turner remains in his post, but the company says he will have more time to pursue his other duties as head of external sales across HBOS subsidiaries.

IF has been without a marketing chief since director of product and marketing Duncan Movassaghi resigned in June after less than a year in the job (MW June 10). He was the third marketing director in the bank’s four-year history. Ian Traynor, a freelance marketing consultant, is advising the bank.

Movassaghi was responsible for shifting IF’s &£8m advertising account from The Union to Campbell Doyle Dye, which created a TV campaign and the tagline “Until money grows on trees”.

IF was launched in 2000 by HBOS and is best known for its offset mortgage products. It broke even last year for the first time.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here