Jaguar wields axe on marketing operations

Luxury car maker Jaguar is making marketing redundancies as part of a radical turnaround plan, announced last week.

A Jaguar spokesman confirms that parent company Ford will be seeking further synergies between Jaguar and its sister brand Land Rover. Jaguar managing director Mike Wright was moved in June to the new position of director of market strategy, investigating ways in which the two marques could be integrated.

But the company says there will be no changes “in the short term” to its senior line-up of Jaguar global marketing director Martin Runnacles and UK marketing director Ian Major.

Overall, Jaguar is making 1,150 redundancies, including 750 white-collar back-office jobs. It refuses to comment on the exact number of marketing redundancies, but head-count is being reduced by 15 per cent. Unions are balloting on strike action at the company.

At last week’s presentation, the luxury car maker set out a new marketing strategy focused around making “beautiful, fast cars”.

Ford also announced it was withdrawing Jaguar from Formula One and has put the team up for sale. Jaguar Racing says the team’s marketers are being retained as part of the package for next season.

Jaguar’s advertising is handled by Rainey Kelly Campbell Roalfe/ Y&R as part of a global alignment between Ford and WPP Group.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here