Bell has created a press and magazine advertising campaign for Sanyo’s new flat-screen LCD television. Ads will appear in publications such as GQ and Marie Claire. Media planning and buying is handled by Frontline Media.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.
The retailer, which has traditionally focused on in-store shopping only, also plans to roll out its click-and-collect initiative to all stores in Great Britain.