General Motors confirms Daewoo’s rebrand to Chevrolet
General Motors has confirmed the rebranding of Daewoo in Europe to Chevrolet, its global value marque, as revealed in Marketing Week (MW March 18).
General Motors has confirmed the rebranding of Daewoo in Europe to Chevrolet, its global value marque, as revealed in Marketing Week (MW March 18).
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.