London Development Agency appoints senior marketer

The London Development Agency (LDA) has appointed Anita Thornberry as head of tourism and visitor economy.

The LDA is responsible for devising London’s economic and tourism strategy and works with partner organisations including tourism body VisitLondon.

Thornberry formerly worked at English Heritage as a business manager and was seconded to regional development agency One Northeast before joining the LDA. She takes up the position left vacant by Tim Addison, now managing director of specialist integrated agency Designate.

Thornberry will lead the team responsible for implementing Mayor of London Ken Livingstone’s plan for tourism. She reports to director of business development Mel Baratt.

The mayor’s plan will extend to March 2006. The LDA team will be responsible for creating the next three-year plan.

The LDA channels funding to VisitLondon and is also co-funding the London 2012 Olympic bid. Thornberry will work on the legacy benefits” for tourism and the local economy of holding the Olympics.

Last year, Team London, the LDA’s promotional unit, appointed Interbrand to help streamline its approach to marketing.

On Monday, VisitLondon launched its television station, London TV, as first reported by Marketing Week (MW March 11).

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here