Household goods maker SC Johnson has consolidated its &£200m global media planning and buying account into Interpublic Group, after moving its European business out of Publicis-owned Zenith Optimedia.
The business will be divided by region between Interpublic media agencies Initiative Media and Universal McCann. It is understood that Universal McCann will take control of SC Johnson’s &£15m UK media planning and buying account. Zenith Optimedia has handled the business since Optimedia won it from CIA in 1997.
The decision comes after an eight-month review by SC Johnson, which owns household goods brands such as Mr Muscle, Pledge, Toilet Duck and Glade. Initiative already handles the company’s US business, while Universal McCann is responsible for regions including Australia. The review was run from the US as part of a regular review of the company’s media business.
Universal McCann’s first UK task will be to plan the launch of aerosol-based air sanitising range Oust, which will be introduced in the UK later this year (MW July 15).
SC Johnson recently lost European marketing director Richard Lloyd. It is understood he will not be replaced (MW July 22). Derwyn Cafferkey was appointed marketing director in the UK last year (MW September 25, 2003).