Sony to launch smaller PlayStation 2
Sony is to launch a smaller version of the PlayStation 2 to boost sales in the run-up to Christmas. The new PS2 is half the size of the existing model and will go on sale on November 1.
Sony is to launch a smaller version of the PlayStation 2 to boost sales in the run-up to Christmas. The new PS2 is half the size of the existing model and will go on sale on November 1.
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.