Times ditches broadsheet in Scotland
The Times is ditching its broadsheet edition in Scotland and parts of the West Country and will produce the compact format only. The newspaper is launching a branding campaign on TV next month.
The Times is ditching its broadsheet edition in Scotland and parts of the West Country and will produce the compact format only. The newspaper is launching a branding campaign on TV next month.
I’m flabbergasted by Martin Smith’s advice to companies that older consumers are not swayed by brand or image (MW September 2). This is very misleading and flies in the face of contemporary research into this market. On the contrary, those in their 50s and 60s grew up in a consumerist society, and are in tune […]
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