Debenhams calls review of £14m account at WCRS

Debenhams is reviewing its £14m advertising account, held by WCRS.

Debenhams is reviewing its £14m advertising account, held by WCRS.

Marketing Week was first to tip the review in January (MW January 12) after the department store was bought for £1.7bn last year by a consortium led by CVC Capital Partners and Texas Pacific Group.

At the time of the acquisition, Rob Templeman, who replaced Belinda Earl as chief executive, confirmed he was reviewing all supplier contracts. It is not known whether the advertising review, which is being conducted through Agency Assessments, will be extended to media. Carat holds the media business. The ad review comes at a time when competition between department stores and variety retailers is hotting up. Marks & Spencer, Bhs and John Lewis are launching campaigns focusing on their clothing. It also follows the departure of communications director Hugh Bradley this summer, leaving head of marketing Alison Jones in charge of marketing. Jones, who reports to Templeman, is expected to oversee the review.

WCRS has held the account since 1998 and it is not known whether the agency, which has created this year’s Christmas campaign, will be invited to repitch for the business.

Templeman reviewed Debenhams’ membership of the Nectar loyalty scheme earlier this year and decided to stay with the scheme, despite the store having its own loyalty scheme that enables holders of its credit card to collect Debenhams reward points.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here