Google won’t confirm web browser rumours
Google has refused to comment on industry rumours that it is developing its own Web browser to rival Microsoft’s Internet Explorer.
Google has refused to comment on industry rumours that it is developing its own Web browser to rival Microsoft’s Internet Explorer.
Unilever is tipped to move its £680m pan-European media buying account into Carat in what would be a huge blow to incumbents Initiative Media and MindShare.
BSkyB has appointed Capgemini vice-president William Mellis to oversee the broadcaster’s direct sales operation as it begins to target consumers with increasingly refined messages designed to overcome barriers to take-up of pay-television. Mellis’ appointment to the new position of direct customer acquisition director coincides with a move by BSkyB to introduce a more segmented marketing […]
Mustoes has created a £7m TV advertising campaign for Lloydspharmacy.
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.
Is a lack of financial savvy holding marketers back from ascending to the top jobs in business?