Google won’t confirm web browser rumours
Google has refused to comment on industry rumours that it is developing its own Web browser to rival Microsoft’s Internet Explorer.
Google has refused to comment on industry rumours that it is developing its own Web browser to rival Microsoft’s Internet Explorer.
Unilever is tipped to move its £680m pan-European media buying account into Carat in what would be a huge blow to incumbents Initiative Media and MindShare.
BSkyB has appointed Capgemini vice-president William Mellis to oversee the broadcaster’s direct sales operation as it begins to target consumers with increasingly refined messages designed to overcome barriers to take-up of pay-television. Mellis’ appointment to the new position of direct customer acquisition director coincides with a move by BSkyB to introduce a more segmented marketing […]
Mustoes has created a £7m TV advertising campaign for Lloydspharmacy.
Allwyn took over the National Lottery licence from Camelot in February and is aiming to inject some “magic” into the Lottery’s individual games to recruit new and lapsed players.
This week our marketing columnist asks and then answers the most annoying question of them all.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.