HSBC to sponsor Oryx Quest 2005
HSBC has announced a multi-million dollar headline sponsorship of the Oryx Quest 2005, a new round-the-world sailing event.
HSBC has announced a multi-million dollar headline sponsorship of the Oryx Quest 2005, a new round-the-world sailing event.
Parfums Givenchy has appointed Quita Davis as retail sales director.
Norwich Union is slashing 80 jobs in its marketing department as part of a restructure. Its marketing functions for Norwich Union’s life insurance business in Norwich and York will be merged, with some of the 110 marketers in Norwich offered other jobs within the company. The overall tally of 390 marketers at both locations will […]
Time Products UK has moved the £1.5m advertising account for its Sekonda watch brand out of TBWA/London, less than four months after the agency won the business. It has returned the brief to its previous agency, Campbell Doyle Dye (CDD).
Rather than only prioritising training for their teams, marketing leaders should carve out time for learning and rethink what ‘upskilling’ really means.
Analysing £1.8bn of media investments across the UK, a post-Covid/Brexit advertising effectiveness study found profitability varies greatly by media, with TV the greatest driver of overall profit volume.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.