Liquorice creates campaign for Warmup
Liquorice has created an autumn advertising campaign for under-tile heating specialist Warmup, using the strapline ‘Warmup wherever you lay tiles’.
Liquorice has created an autumn advertising campaign for under-tile heating specialist Warmup, using the strapline ‘Warmup wherever you lay tiles’.
Unilever Bestfoods-owned Knorr’s marketing manager, Duncan Moir, has left to join personal care company, Johnson & Johnson. It is not known what role he has taken.
Action on Smoking and Health (ASH), the tobacco pressure group, has warned the Government not to exempt pubs and clubs from a law ending smoking in workplaces.
HHCL/Red Cell is relaunching the Birds Eye captain character in its new campaign for the Unilever-owned frozen food brand. The campaign will show the captain on a ‘nutrition mission’ in a bid to appeal to mums.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.
Chief brand officer Ije Nkoworie, who takes over as CEO next year, says marketing can get distracted by trends and risk preventing customers discovering product.