Liquorice creates campaign for Warmup
Liquorice has created an autumn advertising campaign for under-tile heating specialist Warmup, using the strapline ‘Warmup wherever you lay tiles’.
Liquorice has created an autumn advertising campaign for under-tile heating specialist Warmup, using the strapline ‘Warmup wherever you lay tiles’.
Unilever Bestfoods-owned Knorr’s marketing manager, Duncan Moir, has left to join personal care company, Johnson & Johnson. It is not known what role he has taken.
Action on Smoking and Health (ASH), the tobacco pressure group, has warned the Government not to exempt pubs and clubs from a law ending smoking in workplaces.
HHCL/Red Cell is relaunching the Birds Eye captain character in its new campaign for the Unilever-owned frozen food brand. The campaign will show the captain on a ‘nutrition mission’ in a bid to appeal to mums.
Allwyn took over the National Lottery licence from Camelot in February and is aiming to inject some “magic” into the Lottery’s individual games to recruit new and lapsed players.
This week our marketing columnist asks and then answers the most annoying question of them all.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.