Lloyds TSB promotes Stephenson
Lloyds TSB has promoted Lisa Stephenson to its executive board with the title of customer, wealth management and marketing director. The appointment follows the retirement of Ronnie Munro.
Lloyds TSB has promoted Lisa Stephenson to its executive board with the title of customer, wealth management and marketing director. The appointment follows the retirement of Ronnie Munro.
Euro RSCG London has produced a £2.5m TV campaign for the new Citroën C5 executive saloon.
The young guns of promotional marketing have at last launched their attack on the top ten, and their emphasis on flexible thinking is setting the agenda for clients’ choice of agency. David Reed reports
Teenagers are notoriously difficult to market to, unless a company can make them feel they’ve discovered a product for themselves, says Polly Devaney
Rather than only prioritising training for their teams, marketing leaders should carve out time for learning and rethink what ‘upskilling’ really means.
Analysing £1.8bn of media investments across the UK, a post-Covid/Brexit advertising effectiveness study found profitability varies greatly by media, with TV the greatest driver of overall profit volume.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.