Lloyds TSB promotes Stephenson
Lloyds TSB has promoted Lisa Stephenson to its executive board with the title of customer, wealth management and marketing director. The appointment follows the retirement of Ronnie Munro.
Lloyds TSB has promoted Lisa Stephenson to its executive board with the title of customer, wealth management and marketing director. The appointment follows the retirement of Ronnie Munro.
Euro RSCG London has produced a £2.5m TV campaign for the new Citroën C5 executive saloon.
The young guns of promotional marketing have at last launched their attack on the top ten, and their emphasis on flexible thinking is setting the agenda for clients’ choice of agency. David Reed reports
Teenagers are notoriously difficult to market to, unless a company can make them feel they’ve discovered a product for themselves, says Polly Devaney
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.