Sainsbury’s Bank puts agencys’ ideas into car insurance ad research
Sainsbury’s Bank has put ideas from St Luke’s, Walsh Trott Chick Smith and Abbott Mead Vickers.BBDO into research for a new &£15m advertising push for car insurance (MW last week).
Sainsbury’s Bank has put ideas from St Luke’s, Walsh Trott Chick Smith and Abbott Mead Vickers.BBDO into research for a new &£15m advertising push for car insurance (MW last week).
The MCCA, backed by Marketing Week, has started this year’s search for outstanding marketing achievement, culminating in the Best Awards 2005. The prestigious awards have been showcasing excellence in marketing communications since 1989. Nominations are invited in the following categories: Best client of the year; Best newcomer agency (less than 36 months old); Best agency […]
Honda is launching a ground-breaking viewer-participation interactive television (iTV) ad, which allows viewers to record their own comments for later broadcast. It is based on Weiden & Kennedy’s “Hate something, change something” TV ad for Honda Diesel, and will run on the Zip TV advertising channel. Viewers will be able to record their own comments […]
Carlsberg has promoted marketing vice-president Alex Myers to senior vice-president of marketing and sales, with responsibility over the company’s Commercial Excellence marketing initiative.
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.