Thresher boss defects to B&Q

Thresher Group sales and marketing director Kevin Styles is leaving to join DIY retailer B&Q as director of format development. He starts at his new company after Christmas and will report to Kingfisher group commercial chief executive and B&Q commercial managing director George Adams.

Styles held board-level positions at Thresher and also in his previous job as marketing director at Thomas Cook. However, his post at B&Q does not carry board-level responsibility.

Styles left Thomas Cook to join Thresher – then called First Quench – in March 2002 (MW January 17, 2002). He has also worked for Sainsbury’s and Thomson Holidays.

He recently appointed Heresy to the &£1m advertising campaign for Thresher’s new retail concept, threshers+food (MW September 16). The retailer developed the convenience store format after buying the Leapingsalmon food brand last year.

Styles also developed the marketing strategy for Thresher’s own-label wine brand Origin, which sources its wines from across the world and is not allied to a single country, product or region (MW February 20, 2003).

B&Q recently appointed WPP Group-owned contract publisher Forward Publishing to produce a customer magazine. WPP’s sister agency J Walter Thompson handles B&Q’s &£42m ad account.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here