The Licensed Trade Charity, formed by the recent merger of the Society of Licensed Victuallers (SLV) and the Licensed Victuallers National Homes (LVNH), has appointed Mustoes as its advertising agency. Mustoes represents the first retained advertising agency for the organisation, which in its previous guises only used agencies ad hoc. The review was handled by […]
The debate in your pages on the merits of Marks & Spencer producing fashion ranges for older women misses a fundamental point. Too often, when companies persuade themselves that targeting the nation’s wealthiest consumers is actually a good id
Brands’ promises of ‘customer service’ often mean ‘anonymous call centres’. This isn’t acceptable, says Robert Dwek – when we interact, we’re individuals
An Ofcom review shows that we are spending more time and money than ever on online services, so why is the sector ignored by marketers?
Kellogg is launching its first on-pack promotion for the Nutri-Grain brand, 24:7. Consumers can text a code to a number on the wrapper for the chance to win &£500 every hour of every day for six weeks until mid-October.
Japanese cooking is overcoming the ‘yuck’ factor caused by misconceptions about its content, as sushi and noodle bars’ growing popularity is boosted by supermarket ranges
Spirit Advertising has created a TV, press and outdoor campaign to support launch of the OshKosh children’s range of clothing in Boots and Debenhams.
In the rush to generate consumer response, actually delivering the goods can be overlooked, leaving customers disappointed.
Naked is hanging out all over, it seems.
Barclays is claiming its multi-million-pound television campaign created by Bartle Bogle Hegarty reached its natural conclusion last Sunday, a day before the sacking of Sir Bobby Robson, who features heavily in the ads. There has been speculation that the ads were pulled.
Interest rates are rising, the housing market may be cooling and as new rules are introduced it will become more difficult to market mortgages.
What is it about consumer technology companies that makes them desperate to be your lifestyle mentor and friend? In Nike, lifestyle might seem an utterly appropriate positioning – encapsulating, with ‘Just do it’, aspirational empowerment based on proven sporting success; whereas in technology companies, its adoption tends to rate from stultifyingly banal to toe-curlingly pretentious. […]
Royal Mail has paid out more than £50m in compensation after failing to meet any of its 15 performance targets.
Procter & Gamble (P&G) is turning its hand to battery-powered cleaning, with launches in the dish- and toilet-cleaning markets.
Age Concern and Norwich Union are in discussions about the future of their relationship, following press reports that the charity could have to repay &£3m in start-up costs for the loss-making joint venture Age Concern Financial Partnerships to the UK’s largest insurer.