The back-to-basics way to stand out from the crowd
Marketing WeekSuccessful brands don’t thrive because they try to be different, their success is built around doing the basics better than the competition.
Successful brands don’t thrive because they try to be different, their success is built around doing the basics better than the competition.
The young guns of promotional marketing have at last launched their attack on the top ten, and their emphasis on flexible thinking is setting the agenda for clients’ choice of agency. David Reed reports
Since Tesco and Sainsbury’s launched into financial services, their operations have gone from strength to strength, challenging the ‘stuffiness’ of traditional banking.
Teenagers are notoriously difficult to market to, unless a company can make them feel they’ve discovered a product for themselves, says Polly Devaney
Optimism has been in short supply among marketers over the past few years, but a survey by the CIM shows the advertising world’s positive mood cannot be shaken
The imminent stock-market float of Saga presents a unique chance to create a new outpost for old people.
Carlsberg has promoted marketing vice-president Alex Myers to senior vice-president of marketing and sales, with responsibility over the company’s Commercial Excellence marketing initiative.
Regional press is taking a growing share of advertising as brands wake up to the benefits of talking to local markets. And media consolidation is reinforcing the trend, says Branwell Johnson
Celador International is looking for toy, food and stationery manufacturers to produce licensed products for the programme brands Roobarb and Custard and Tales of the River Bank. New series of both shows are being produced.
The Day Chocolate Company has appointed web solutions co-operative Poptel Technology to redesign the website for its Divine Fairtrade chocolate brand.
As David Reed points out (MW September 2), effective fulfilment is absolutely vital to any direct marketing campaign – unhappy customers vote with their feet and any business will have to work overtime on retention strategy if fulfilment fails to deliver. In my view, many of the problems surrounding fulfilment arise from it being handled […]
Norwich Union is slashing 80 jobs in its marketing department as part of a restructure. Its marketing functions for Norwich Union’s life insurance business in Norwich and York will be merged, with some of the 110 marketers in Norwich offered other jobs within the company. The overall tally of 390 marketers at both locations will […]
Orange and Wanadoo, both owned by France Telecom, have confirmed that they have been developing joint services but have denied suggestions of a full-scale merger.
A Virgin Mobile regional press campaign showing unconscious men who have had practical jokes played on them has prompted complaints to the Advertising Standards Authority (ASA) that it is irresponsible and condones excessive drinking. The campaign, which shows men in drunken and dishevelled states, uses the tagline “Winding your mates up just got cheaper!” and […]
Apple Computer is to open its first own-branded bricks-and-mortar store in London’s Regent Street this autumn. The 20,000 sq ft flagship store will be the first Apple-owned retail outlet in Europe. It is likely to be followed by another Apple Store in Birmingham’s Bullring shopping centre. Apple has opened more than 80 stores in the […]