Month: September 2004

Fledglings come of age

Marketing Week

The young guns of promotional marketing have at last launched their attack on the top ten, and their emphasis on flexible thinking is setting the agenda for clients’ choice of agency. David Reed reports

Supermarkets call the tune

Marketing Week

Since Tesco and Sainsbury’s launched into financial services, their operations have gone from strength to strength, challenging the ‘stuffiness’ of traditional banking.

Carlsberg promotes Myers

Marketing Week

Carlsberg has promoted marketing vice-president Alex Myers to senior vice-president of marketing and sales, with responsibility over the company’s Commercial Excellence marketing initiative.

Fulfilment ought to begin at home

Marketing Week

As David Reed points out (MW September 2), effective fulfilment is absolutely vital to any direct marketing campaign – unhappy customers vote with their feet and any business will have to work overtime on retention strategy if fulfilment fails to deliver. In my view, many of the problems surrounding fulfilment arise from it being handled […]

Norwich Union axes 80 staff in marketing cull

Marketing Week

Norwich Union is slashing 80 jobs in its marketing department as part of a restructure. Its marketing functions for Norwich Union’s life insurance business in Norwich and York will be merged, with some of the 110 marketers in Norwich offered other jobs within the company. The overall tally of 390 marketers at both locations will […]

ASA investigates complaints that Virgin Mobile ad condones excessive drinking

Marketing Week

A Virgin Mobile regional press campaign showing unconscious men who have had practical jokes played on them has prompted complaints to the Advertising Standards Authority (ASA) that it is irresponsible and condones excessive drinking. The campaign, which shows men in drunken and dishevelled states, uses the tagline “Winding your mates up just got cheaper!” and […]

Apple to open first European store as sales focus shifts

Marketing Week

Apple Computer is to open its first own-branded bricks-and-mortar store in London’s Regent Street this autumn. The 20,000 sq ft flagship store will be the first Apple-owned retail outlet in Europe. It is likely to be followed by another Apple Store in Birmingham’s Bullring shopping centre. Apple has opened more than 80 stores in the […]